Blue Ocean Strategy
In Action

Blue Ocean Strategy strategic moves are evident in many industries and across organizations of all types and sizes, from established players to start-ups.

Here are some examples (not in the book) of private sector companies and other organizations that we think exemplify Blue Ocean Strategy principles and success.

We will update this section periodically with new examples and Blue Ocean Strategy up-and-comers.

• B2C (Business-to-Consumer) Examples
  • Crocs, Inc.
  • ING Direct
  • Commerce Bank
  • More Coming Soon

• B2B (Business-to-Business) Examples
  • Boeing's 787 Dreamliner
  • RIM's BlackBerry
  • VistaPrint
  • More Coming Soon

• Non-Profit & Public Sector Examples
  • Kiva.org
  • LAPD

• Historical Blue Ocean Strategic Move Examples
  • Muzak
  • More Coming Soon

• Blue Ocean Strategy Up-And-Comers
  • Tesla Motors
  • Bunkspeed's HyperShot