Tesla Motors

Company Snapshot

Tesla Motors is a start-up company based in San Carlos, California. It designs and sells high performance, highly efficient electric sports cars and sedans.

Blue Ocean Strategic Move to Watch

Tesla Roadsters could create a big Blue Ocean wave. Tesla Motors has created a stylish, high performance sports car that is 100% electric and more than twice as efficient as today's best hybrids. The company is leveraging existing battery technology to create Value Innovation by reducing costs and increasing buyer value at the same time.

The Roadster accelerates from 0-60 mph in 4 seconds (faster than a Porsche 911) and has a top speed of over 130 mph. Unlike previous electric vehicles, it also has a much wider range (over 200 miles per charge) and can be charged anywhere since it has a built in Li-ion battery system and mobile charger that can plug into any outlet. Best of all, the sports car looks great and uses no gasoline. It creates zero emissions.

Future

Tesla has already sold over 2,300 of its its first vehicle, the Roadster, and in June 2012, delivered its first affordable sports sedan, the Model S. Its goal is to "accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars." This bold vision is compelling and has the potential to create a huge blue ocean. The sedan's appeal to a larger mass of buyers may allow the company to significantly reduce production costs through scale economies.