Blue Ocean Strategy In Action
For examples, click here.

Client Testimonial

"You did a wonderful job facilitating and advising our global teams weaving through a complex set of interactions. It was quite difficult to pull off the meeting that we had to kick off our new planning methodologies and your assistance was invaluable."

Jim Fick, Chief Investment Officer Experian Group

To request Jennifer von Briesen for a Blue Ocean seminar, workshop, or project, click here

Client Testimonial

"Our business and industry has been pressured for several years by an alternative new technology, generic products and a resulting shift of market power from major manufacturers to the distribution channel.

We engaged Frontier Strategy to help examine our business options for renewal and growth. Frontier came well prepared to help us work through the issues. They helped us apply the Six Paths framework of Blue Ocean Strategy to systematically view our business from different perspectives.

The result was a comprehensive analysis of current state and identifying a number of opportunities for future growth."

Strategy Manager,
Business Unit of a Fortune 100 company

Client Testimonial

"Syngenta decided to explore the area of value innovation for a key business unit in 2002. Jennifer von Briesen was instrumental in co-designing the workshop approach, collating the pre-workshop input and running the post workshop validation of the newly conceived innovation concepts.

She co-facilitated the workshops and had a good sense when to allow the conversation to run or to intervene. We were very pleased with her diligence of approach and the project overall."

Tina Lawton,
Head of Strategy
Syngenta Japan


Blue Ocean Strategy

Blue Ocean Strategy book coverBlue Ocean Strategy (BOS) involves the simultaneous pursuit of differentiation and low cost. BOS is a leading set of growth and innovation concepts, tools, and methodologies created by business strategy professors W. Chan Kim and Renée Mauborgne of INSEAD. In 2005, Harvard Business School Press published their book entitled Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant which sold over 1 million copies worldwide in its first year and has become an international bestseller, published in 41 languages.

Link to Blue Ocean Strategy official website:

Jennifer von Briesen, Frontier Strategy's founder, is a certified Blue Ocean Strategy practitioner, and has over five years of hands-on experience applying Value Innovation and Blue Ocean Strategy methodologies at a variety of clients.

Key concepts, tools, and frameworks

1. Value Innovation

  • Value Curves and the Strategy Canvas
  • Four Actions Framework, and Eliminate-Reduce-Raise-Create grid
  • Six Paths Framework
  • Buyer Utility Map

2. Fair Process

3. Tipping Point Leadership

1. Value Innovation (the foundation of Blue Ocean Strategy)

The professors' extensive research on the sources of profitable growth led to the development of the BOS foundation concept known as Value Innovation. They analyzed 150 strategic moves in more than 30 industries over 100 years (1880-2000) and found that companies with the most profitable launches were successful because they created new market space -- new value innovations. The most successful launches involved creating new offerings with exceptional buyer value at costs well below the industry standard.

For more information on Value Innovation, here are links to some of the professors' articles in Harvard Business Review:

Blue Ocean Strategy: Reconstruct Market Boundaries 

Value Innovation: The Strategic Logic of High Growth
(HBR Classic)

Creating New Market Space - systematic Six Paths Framework to discover and create new market space.

2. Fair Process

Fair Process: Managing in the Knowledge Economy 
(HBR Classic)

3. Tipping Point Leadership

Tipping Point Leadership

Blue Ocean Strategy © Kim & Mauborgne