Blue Ocean Strategy
In Action

Blue Ocean Strategy strategic moves are evident in many industries and across organizations of all types and sizes, from established players to start-ups.

Here are some examples (not in the book) of private sector companies and other organizations that we think exemplify Blue Ocean Strategy principles and success.

We will update this section periodically with new examples and Blue Ocean Strategy up-and-comers.

  • Historical Blue Ocean Strategic Move Examples
  • Blue Ocean Strategy Up-And-Comers